Study: morality barometer: Difference between revisions
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This study was conducted by Leger Marketing through telephone interviews among a representative sample of 1,508 English- or French-speaking Canadians, 18 years of age or older. The interviews were conducted from our Montreal and Winnipeg call centres from April 17 to April 23, 2006. Up to ten call-backs were made in the case of non-response. Using data from Statistics Canada, the results were weighted according to region, gender and language spoken at home to ensure a sample representative of the entire Canadian adult population. In the end, the maximum margin of error obtained for a sample of 1,508 respondents is ± 2.6%, 19 times out of 20.<br> | This study was conducted by Leger Marketing through telephone interviews among a representative sample of 1,508 English- or French-speaking Canadians, 18 years of age or older. The interviews were conducted from our Montreal and Winnipeg call centres from April 17 to April 23, 2006. Up to ten call-backs were made in the case of non-response. Using data from Statistics Canada, the results were weighted according to region, gender and language spoken at home to ensure a sample representative of the entire Canadian adult population. In the end, the maximum margin of error obtained for a sample of 1,508 respondents is ± 2.6%, 19 times out of 20.<br> | ||
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<i>source: Study 'Morality Barometer'; legermarketing.com/documents/ spclm/060612ENG.pdf; Leger Marketing; June 2006</i> | <i>source: Study 'Morality Barometer'; legermarketing.com/documents/spclm/060612ENG.pdf; Leger Marketing; June 2006</i> | ||
[[Category:Research]] | [[Category:Research]] | ||
Latest revision as of 21:50, 6 March 2014
As shown in the following table, Canadians view pedophilia as the most immoral type of behaviour. It is condemned by women (84%) more than men (78%), by 45 to 54 year olds (88%) more than 18 to 24 year olds (74%), by Quebeckers (91%) more than respondents from all other provinces combined (80%), by high income earners (86%) more than low income earners (66%) and more by professionals (89%) more than students (70%). The following table provides the position of Canadians on behaviours considered immoral. (n=1508)
| Pedophilia: | |||
| Extra-marital affairs: | |||
| Prostitution: | |||
| Alcohol abuse: | |||
| Sexual relations before the age of 16: | |||
| Pornographic films: | |||
| Blasphemy: | |||
| Abortion: | |||
| Homosexuality: | |||
| Divorce: | |||
| Contraception: |
This study was conducted by Leger Marketing through telephone interviews among a representative sample of 1,508 English- or French-speaking Canadians, 18 years of age or older. The interviews were conducted from our Montreal and Winnipeg call centres from April 17 to April 23, 2006. Up to ten call-backs were made in the case of non-response. Using data from Statistics Canada, the results were weighted according to region, gender and language spoken at home to ensure a sample representative of the entire Canadian adult population. In the end, the maximum margin of error obtained for a sample of 1,508 respondents is ± 2.6%, 19 times out of 20.
source: Study 'Morality Barometer'; legermarketing.com/documents/spclm/060612ENG.pdf; Leger Marketing; June 2006