The sneaky hat
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On November 15th, 2011, a Facebook fan page was created that encouraged male teens to post pictures of themselves holding a hat over their genitals. The page was launched by a group of 15 year olds in Dalby Queensland as a joke amongst their circles, but it quickly gained more than 10,000 followers, according to the local news site NineMSN.
source: Article 'The Sneaky Hat'; knowyourmeme.com/memes/the-sneaky-hat; Know your Meme; November 2011